The National Western Stock Show, held annually in Denver since 1906, is known as the Super Bowl of livestock shows, and one of the most prestigious horse shows and rodeos in the world. Initially aimed at demonstrating better breeding and feeding techniques to local stockmen, the show has grown to become one of the world’s largest stock shows, attracting global participants.

The Economic Impact of the National Western Stock Show

The National Western Stock Show (NWSS), held annually in Denver over 16 days in January, supported $171 million in net economic activity in 2023 across the state of Colorado. The economic impacts of the National Western Stock Show were driven by the 702,698 attendees who came to the show and the thousands of competitors and exhibitors from across the world that make the event the premier western heritage and entertainment event. Attendance at the stock show equals filling Empower Field at Mile High at every Broncos home game.

On this episode of Common Sense Digest, Host and Chairman Earl Wright welcomes President & CEO Paul Andrews to the show to discuss the history of the stock show, its profound economic impact, its continued growth, and its educational initiatives. Paul has been a part of the NWSS team for 14 years and brings his unique insight to the show to discuss one of Colorado’s truly iconic yearly events.

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